Tuesday, July 29, 2008

Black In America

Almost a week after Soledad O'Brien's BLACK IN AMERICA documentary; people are still talking. This morning on a popular morning radio talkshow a caller was outraged because he felt that the positives of being black in America were not highlighted as much as they should have been. He went on to say that with Barack Obama getting ready to become President we should leave the pain and poverty of the past behind. That idiot was invited to call the show tomorrow morning at which time there will be a scheduled discussion.

Ms. O'Brien's documentary did an excellent job of depicting the Black America that is forgotten about- primarily because of the successes of Barack Obama, Condoleezza Rice, Oprah Winfrey and other prominent Black figures. Why does America constantly forget that there are people who live in this country who are working the same jobs with the same intensity; some make $50,000 a year, and others are only grossing $14,000 a year. It's not just in Louisiana that people are too disadvantaged to flee before the storm- no matter how still the quiet.

The vast median of Black people are not politicians, investment bankers, or doctors. And when there is a deficienty of exposure it only greatens the caveat of things people don't know that they don't know. It is important to remember the past pains- and pay attention to the poverty to understand the various mindsets of the 35 million African Americans.

BLACK IN AMERICA was not illustrating a Black family that live and plays in the Upper Middle Class. It also didn't illustrate people who migrate here and by 2nd generation they are living and playing in the Upper Middle Class. BIA illustrated the average Black person in a race that only accounts for 12% of the population, but is spending over $520 million dollars annually.

Ms. O'Brien didn't go into detail about the gross brand sensitivity that exists within the Black-American culture. However, she gave a very insightful look into the lives of the people to whom (according to Nielsen) advertisers spend $805 million annually to target. Over 35% of the entire advertising and marketing costs are directed towards Black-Americans. Soledad O'Brien gave faces, and a backstory to the 12.9 million households that are contributing so heftily to the American economy.

While the idiot caller is wondering why more notable Blacks are not highlighted- he should also wonder why only 14% of Black Americans have a Bachelors Degree or higher; yet Blacks spent over $33billion on new cars.

1 comment:

Anonymous said...

somebody still listens to steve harvey in the morning. I agree with you mostly. But I did feel like the documentary made it seem like more black people were disadvangted than white people. But I understand the faces of being black. I went to public school as a kid but Both of my parens are doctors so I was exposed to alot more than my friends and learned that i was in the minority early on. But at the same time I don't want that part of Black America televised. I know it exists but it's amost like our secret. Just like how we call each other nigga. You know Nay?